Journal of Human Resources Management and Labor Studies

The Strategic Position of Human Resource Management for Creating Sustainable Competitive Advantage in the VUCA World
Dr Shahnaz Hamid

Abstract
The VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) business environment is characterized by fast changes, the focus on diverse employees, and the challenge of working with unpredictable and demanding customers. The purpose of this paper is to analyze a specific strategic role of human resource management (HRM) in generating a sustainable competitive advantage in the VUCA world. The research questions in this study are related to determining the role of HRM in creating a sustainable competitive advantage in the VUCA environment, identifying HRM strategies to achieve a sustainable competitive advantage, and detecting examples of successful businesses. The chosen method is a literature review based on analyzing studies found in EBSCOHost, ProQuest, Google Scholar, Emerald Insight, and ScienceDirect databases. It has been determined that the role of HRM in generating a sustainable competitive advantage in the VUCA environment is extremely important and even strategic. If the motivated workforce is effectively selected, developed, and supported, it can significantly contribute to the organization’s performance and sustainability. Useful strategies include the promotion of diversity, the recruitment and selection of talents oriented toward innovation, performance management, training and development. Amazon and Google are the examples of successful businesses applying HRM for achieving a sustainable competitive advantage.

Full Text: PDF     DOI: 10.15640/jhrmls.v7n2a1