Journal of Human Resources Management and Labor Studies

“The Role of Hr Department in Employer Branding at Public and Private Sector”
Asst. Professor Alpa Parmar

Abstract
A strong employer brand should connect an organization’s values, people strategy and HR policies and be linked to the company brand. Internal Branding is concerned with the current and potential employees’ information about the employment experience and what is expected of them. In HR practices, the role of HR Department plays a vital role now a days in applying employer brand management to the employee experience is a more recent focus and may be considered under explored. Building organizational commitment and influencing workplace behaviors that drive employee engagement which will enhance high performance for learning and development function in a firm. This paper is emphasizing on Role of HR in Employer branding in public and private sectors. This paper focuses on new avenues regarding Role of HR in engaging people, learning and development as a business partner. This paper also reveals importance of HR branding to engage employees.

Full Text: PDF